In the digital age, modern consumers connect with brands on a variety of different platforms. That is even more heightened for consumers in the Millennial generation. According to the 2014 Nielson study, When Screens Collide: Viewer Behaviors in Multi-Screen Environments, 92 percent of Millennials surveyed used a smartphone or tablet while watching TV and 47 percent used those devices to access content related to what they were watching on TV. What does this constant connection mean for marketers? Continue reading