If you have been following our blog, you know that we are in the process of completing a five part series about the orbits of Millennial parents discussed in my new book, Millennials with Kids. To create these orbits, we partnered with Consumer Orbit, a tactical analytics firm that uses household data from 110 MM households in the U.S. to track the attitudes and behaviors of consumers. We refer to these different groups of individuals as “orbits” because, unlike “segments” that are concrete and can become outdated as market trends change, orbits are constantly evolving and adapting. Continue reading
Tag Archives: millennials with kids
Introducing Millennial Parent Orbits: Image First (Part 1 of 5)
It is no secret that Millennials are the most talked about population of consumers when it comes to brand engagement. If you have been keeping up-to-date with this blog, you know that Millennials are quickly becoming the largest generation of consumers in the U.S. today and they are influencing market trends that affect brands of all types. Continue reading
Nike and Google Help Millennials Express Their Individuality, Together
Millennials, defined as consumers between the ages of 18 and 34, are more influential than some may give them credit for. Nearly 80+ million strong, these young adults are redefining what we thought we knew about the marketplace. The Millennial generation is overwhelmingly invested in participating in the entire brand experience from start to finish and expect brands to involve them in the creation of marketing, the brand journey, and even the product itself. Their extreme involvement in the brand ecosystem has led to a revision of what we once thought was the ultimate brand value equation. Continue reading
Five Reasons You Need To Start Thinking About Millennials Today
Unless you have been living under a rock, you have seen the headlines lighting up over the Millennial generation: they are vast, they are loud, and they are taking over. Smart companies are already ahead of the curve, targeting Millennials in their marketing efforts. However, many of those companies are simply riding the wave without truly understanding why it is so important to consider a Millennial strategy today. Continue reading