Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents by Jeff Fromm and Marissa Vidler
“An eye-opening and timely overview of the shifts unfolding in the psyche of the millennial generation as they begin to embrace parenthood. Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date.”
-Rebecca Zogbi, Vice President, Global Consumer & Business Insights, Dunkin’ Brands Inc.
“Millennials with Kids is a marketer’s go-to guide for understanding the dramatic shifts taking place as this powerful consumer group matures into parenthood. Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm and Vidler offer useful insight into the values, attitudes and behaviors that shape this pragmatic generation”A must read for those who hope to gain insight into the millennial generation, specifically millennials with kids. You’ll walk away with actionable insights and examples to move you rapidly forward.”
-Don Hall Jr. President and CEO, Hallmark
“A must read for those who hope to gain insight into the millennial generation, specifically millennials with kids. You’ll walk away with actionable insights and examples to move you rapidly forward.”
-Barry Westrum, Chief Marketing Officer, International Dairy Queen
“Book is long on actionable insights…Easy to follow case studies and a few marketing models that break the old-school rules.”
-Jim Elms, Chief Executive Officer, Initiative
“Millennials with Kids is a great resource to better understand an important subset of an increasingly influential driver of consumer spending. Brand marketers, executives, investors that read this book will gather key insights into who millennial parents are, what motivates them, and how influential they can be to achieving business results.”
-Steph Wissink, Senior Research Analyst, Piper Jaffray
Millennials with Kids should be required reading for marketers and executives looking to understand this young, influential segment. It busts many myths and provides rich frameworks and case studies that show what is and isn’t effective with this demographic.
-Sucharita Mulpuru-Kodali, Retail Analyst, Forrester Research
“Jeff was on forefront of predicting generational trends in Marketing to Millennials and now he is at it again in Millennials with Kids. He and Marissa provide a highly detailed look at the growing millennial parent population and offer approachable and realistic tactics and recommendations that brands can implement in their own marketing strategies today.”
-Jonah Berger, Author, Contagious: Why Things Catch On