Millennial affluence in the U.S. is becoming a major topic in the marketing and business world. According to the 2014 Ipsos Affluent Survey USA, affluent adults (defined as someone over the age of 18 making at least $100,000 annually) now account for 23 percent of all U.S. households. While Boomers still make up the majority of the country’s affluent population, as their earning power diminishes over time, the earning power of Millennials continues to grow. Continue reading