We’re excited to present the fifth and final orbit in our five-part Millennial Parent Orbit blog series. Before we jump into this last orbit, let’s talk about what drives so many Millennial parents: convenience. Their shopping habits are often based on what is available to them immediately and in the most convenient way possible. According to the Millennials as New Parents report, before becoming parents, one in six respondents was significantly more likely to make a purchase decision based on quality rather than price for dining and entertainment. After having kids, that drops to only one in eleven. Continue reading
