Millennials were once considered an enigma generation. They were a new type of consumer that the market was not prepared for. Their digital nativeness and mobile connectivity set them apart from all other generations of consumers. We have come a long way since then. Now, many brands have figured out how to bridge the gap between the digital world and physical consumer culture to create an engaging brand experience that relates to young consumers between the ages of 18 and 34. Continue reading
Tag Archives: consumer insights
When talking about marketing to parents, there is a lot of talk about mom. As the household decision maker in most households, most brands tend to target mom when it comes to family goods and services. But, that’s only half the battle. In today’s market, dads are quickly gaining a much stronger presence in the household. Gone are the days of dad as breadwinner and mom as homemaker. Millennial parents are more likely than previous generations to embrace a partnership parenting style. According to our research, 82 percent of first-time fathers feel they share childcare responsibilities evenly with their significant others. Continue reading
In the digital age, modern consumers connect with brands on a variety of different platforms. That is even more heightened for consumers in the Millennial generation. According to the 2014 Nielson study, When Screens Collide: Viewer Behaviors in Multi-Screen Environments, 92 percent of Millennials surveyed used a smartphone or tablet while watching TV and 47 percent used those devices to access content related to what they were watching on TV. What does this constant connection mean for marketers? Continue reading
When we think about Millennials, the first things that come to mind are Facebook, Instagram, Twitter – social media in general – selfies, celebrity gossip, unemployment, student loan debt…and so much more. What probably does not come to mind right off the bat is parenthood. However, Millennials are quickly becoming the largest generation in the United States and one in four of those Millennials are already parents. Continue reading
If you could only shop at one store for the rest of your life, would you pick Amazon, Walmart, or Target?
Did you answer Walmart?
If you did, you are like the majority of Millennial parents according to the Millennials as New Parents study. How did Walmart beat out e-commerce giant Amazon and Millennial favorite Target? Simple. Walmart meets Millennial parent consumer needs regarding price and convenience. Sure, what’s more convenient than ordering toilet paper on Amazon while in your jammies? Getting it now. While quality still plays a significant role in the purchase decision for big-ticket items and products that affect the well-being of the family, traditional retail and grocery purchases are typically based on two things for Millennial parents: price and convenience. Continue reading
We get asked all the time what is it about the Millennial generation that makes them so different. Aside from their ability to navigate through digital, mobile, and social environments with ease, Millennials have the strongest desire among all consumer groups to have personalized, democratized, and customized brand experiences (see what we did there – Ization Nation?). What exactly does that mean? Essentially, Millennials do not want to be considered just another face in the crowd. In order to connect with this powerful group of consumers, you must make an effort to connect with the individual and create personal experiences that Millennials can share with their networks. Continue reading
If you’ve heard it once, you’ve heard it a hundred times: Millennials are different. They consume media differently, they interact with brands differently, and – this just in – they purchase differently. Unlike the olden days when there were fewer brands and product types to choose from, not mention limited stores that carried what you were looking for, Millennial have tons of choices and a world of information at their fingertips. The path to purchase, or decision-making process for shoppers, has gone from a fairly basic, linear path to a much more complex, non-linear adventure. Continue reading