When talking about marketing to parents, there is a lot of talk about mom. As the household decision maker in most households, most brands tend to target mom when it comes to family goods and services. But, that’s only half the battle. In today’s market, dads are quickly gaining a much stronger presence in the household. Gone are the days of dad as breadwinner and mom as homemaker. Millennial parents are more likely than previous generations to embrace a partnership parenting style. According to our research, 82 percent of first-time fathers feel they share childcare responsibilities evenly with their significant others. Continue reading
