We get asked all the time what is it about the Millennial generation that makes them so different. Aside from their ability to navigate through digital, mobile, and social environments with ease, Millennials have the strongest desire among all consumer groups to have personalized, democratized, and customized brand experiences (see what we did there – Ization Nation?). What exactly does that mean? Essentially, Millennials do not want to be considered just another face in the crowd. In order to connect with this powerful group of consumers, you must make an effort to connect with the individual and create personal experiences that Millennials can share with their networks. Continue reading