Tag Archives: insights

Millennial Parent Orbits: Under Stress (Part 5 of 5)

We’re excited to present the fifth and final orbit in our five-part Millennial Parent Orbit blog series. Before we jump into this last orbit, let’s talk about what drives so many Millennial parents: convenience. Their shopping habits are often based on what is available to them immediately and in the most convenient way possible. According to the Millennials as New Parents report, before becoming parents, one in six respondents was significantly more likely to make a purchase decision based on quality rather than price for dining and entertainment. After having kids, that drops to only one in eleven. Continue reading

Millennial Parent Orbits: Against the Grain (Part 4 of 5)

We are chugging right along in our in-depth investigation of understanding the different groups of Millennial parents. However, before we dive any deeper, it is important to bring up the overwhelming trend occurring as Millennials are getting older, settling down, and becoming parents – pragmatism. Continue reading

Millennial Parent Orbits: Style & Substance (Part 3 of 5)

Millennial affluence in the U.S. is becoming a major topic in the marketing and business world. According to the 2014 Ipsos Affluent Survey USA, affluent adults (defined as someone over the age of 18 making at least $100,000 annually) now account for 23 percent of all U.S. households. While Boomers still make up the majority of the country’s affluent population, as their earning power diminishes over time, the earning power of Millennials continues to grow. Continue reading

Millennial Parent Orbits: Family First (Part 2 of 5)

If you have been following our blog, you know that we are in the process of completing a five part series about the orbits of Millennial parents discussed in my new book, Millennials with Kids. To create these orbits, we partnered with Consumer Orbit, a tactical analytics firm that uses household data from 110 MM households in the U.S. to track the attitudes and behaviors of consumers. We refer to these different groups of individuals as “orbits” because, unlike “segments” that are concrete and can become outdated as market trends change, orbits are constantly evolving and adapting. Continue reading

Introducing Millennial Parent Orbits: Image First (Part 1 of 5)

It is no secret that Millennials are the most talked about population of consumers when it comes to brand engagement. If you have been keeping up-to-date with this blog, you know that Millennials are quickly becoming the largest generation of consumers in the U.S. today and they are influencing market trends that affect brands of all types. Continue reading

Nike and Google Help Millennials Express Their Individuality, Together

Millennials, defined as consumers between the ages of 18 and 34, are more influential than some may give them credit for. Nearly 80+ million strong, these young adults are redefining what we thought we knew about the marketplace. The Millennial generation is overwhelmingly invested in participating in the entire brand experience from start to finish and expect brands to involve them in the creation of marketing, the brand journey, and even the product itself. Their extreme involvement in the brand ecosystem has led to a revision of what we once thought was the ultimate brand value equation. Continue reading

Five Reasons You Need To Start Thinking About Millennials Today

Unless you have been living under a rock, you have seen the headlines lighting up over the Millennial generation: they are vast, they are loud, and they are taking over. Smart companies are already ahead of the curve, targeting Millennials in their marketing efforts. However, many of those companies are simply riding the wave without truly understanding why it is so important to consider a Millennial strategy today. Continue reading

Put Me on a Pedestal and Tell Me I’m Pretty

I am no longer the woman I used to be…as a shopper, that is. It wasn’t that long ago that my priorities for clothes shopping were to get a good deal (or at least to feel like I was getting a good deal) and to have a large selection to choose from. This philosophy led to many lost hours at stores like Ross and Marshalls, searching through hundreds of tacky garments to spot that one gem at a ridiculously low price. Back when I had more time than money, this was my way of being a smart shopper. Not to say that I have more money than time now, but what I no longer have when it comes to clothes shopping is patience. Continue reading