We’re excited to present the fifth and final orbit in our five-part Millennial Parent Orbit blog series. Before we jump into this last orbit, let’s talk about what drives so many Millennial parents: convenience. Their shopping habits are often based on what is available to them immediately and in the most convenient way possible. According to the Millennials as New Parents report, before becoming parents, one in six respondents was significantly more likely to make a purchase decision based on quality rather than price for dining and entertainment. After having kids, that drops to only one in eleven. Continue reading
Tag Archives: orbits
Millennial Parent Orbits: Against the Grain (Part 4 of 5)
We are chugging right along in our in-depth investigation of understanding the different groups of Millennial parents. However, before we dive any deeper, it is important to bring up the overwhelming trend occurring as Millennials are getting older, settling down, and becoming parents – pragmatism. Continue reading
Millennial Parent Orbits: Style & Substance (Part 3 of 5)
Millennial affluence in the U.S. is becoming a major topic in the marketing and business world. According to the 2014 Ipsos Affluent Survey USA, affluent adults (defined as someone over the age of 18 making at least $100,000 annually) now account for 23 percent of all U.S. households. While Boomers still make up the majority of the country’s affluent population, as their earning power diminishes over time, the earning power of Millennials continues to grow. Continue reading
Millennial Parent Orbits: Family First (Part 2 of 5)
If you have been following our blog, you know that we are in the process of completing a five part series about the orbits of Millennial parents discussed in my new book, Millennials with Kids. To create these orbits, we partnered with Consumer Orbit, a tactical analytics firm that uses household data from 110 MM households in the U.S. to track the attitudes and behaviors of consumers. We refer to these different groups of individuals as “orbits” because, unlike “segments” that are concrete and can become outdated as market trends change, orbits are constantly evolving and adapting. Continue reading
Introducing Millennial Parent Orbits: Image First (Part 1 of 5)
It is no secret that Millennials are the most talked about population of consumers when it comes to brand engagement. If you have been keeping up-to-date with this blog, you know that Millennials are quickly becoming the largest generation of consumers in the U.S. today and they are influencing market trends that affect brands of all types. Continue reading