Millennials, defined as consumers between the ages of 18 and 34, are more influential than some may give them credit for. Nearly 80+ million strong, these young adults are redefining what we thought we knew about the marketplace. The Millennial generation is overwhelmingly invested in participating in the entire brand experience from start to finish and expect brands to involve them in the creation of marketing, the brand journey, and even the product itself. Their extreme involvement in the brand ecosystem has led to a revision of what we once thought was the ultimate brand value equation. Continue reading
Tag Archives: personalization
Five Reasons You Need To Start Thinking About Millennials Today
Unless you have been living under a rock, you have seen the headlines lighting up over the Millennial generation: they are vast, they are loud, and they are taking over. Smart companies are already ahead of the curve, targeting Millennials in their marketing efforts. However, many of those companies are simply riding the wave without truly understanding why it is so important to consider a Millennial strategy today. Continue reading