We’re excited to present the fifth and final orbit in our five-part Millennial Parent Orbit blog series. Before we jump into this last orbit, let’s talk about what drives so many Millennial parents: convenience. Their shopping habits are often based on what is available to them immediately and in the most convenient way possible. According to the Millennials as New Parents report, before becoming parents, one in six respondents was significantly more likely to make a purchase decision based on quality rather than price for dining and entertainment. After having kids, that drops to only one in eleven. Continue reading
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Millennial Parent Orbits: Style & Substance (Part 3 of 5)
Millennial affluence in the U.S. is becoming a major topic in the marketing and business world. According to the 2014 Ipsos Affluent Survey USA, affluent adults (defined as someone over the age of 18 making at least $100,000 annually) now account for 23 percent of all U.S. households. While Boomers still make up the majority of the country’s affluent population, as their earning power diminishes over time, the earning power of Millennials continues to grow. Continue reading