If you have been following our blog, you know that we are in the process of completing a five part series about the orbits of Millennial parents discussed in my new book, Millennials with Kids. To create these orbits, we partnered with Consumer Orbit, a tactical analytics firm that uses household data from 110 MM households in the U.S. to track the attitudes and behaviors of consumers. We refer to these different groups of individuals as “orbits” because, unlike “segments” that are concrete and can become outdated as market trends change, orbits are constantly evolving and adapting. Continue reading
