If you’ve heard it once, you’ve heard it a hundred times: Millennials are different. They consume media differently, they interact with brands differently, and – this just in – they purchase differently. Unlike the olden days when there were fewer brands and product types to choose from, not mention limited stores that carried what you were looking for, Millennial have tons of choices and a world of information at their fingertips. The path to purchase, or decision-making process for shoppers, has gone from a fairly basic, linear path to a much more complex, non-linear adventure. Continue reading