If you could only shop at one store for the rest of your life, would you pick Amazon, Walmart, or Target?

Did you answer Walmart?

If you did, you are like the majority of Millennial parents according to the Millennials as New Parents study. How did Walmart beat out e-commerce giant Amazon and Millennial favorite Target? Simple. Walmart meets Millennial parent consumer needs regarding price and convenience. Sure, what’s more convenient than ordering toilet paper on Amazon while in your jammies? Getting it now. While quality still plays a significant role in the purchase decision for big-ticket items and products that affect the well-being of the family, traditional retail and grocery purchases are typically based on two things for Millennial parents: price and convenience. Continue reading